Work Experience
FEBRUARY 2024 - Present
Creative Manager (Marketing)
ASCERA
Lead creative direction and brand governance for three cybersecurity business units. Oversee digital design, website strategy, and marketing initiatives supporting corporate growth.
- Own brand strategy, visual identity, and design standards across all business units.
- Design, build, and maintain corporate websites and landing experiences.
- Develop and execute multi-channel marketing campaigns aligned with strategic initiatives.
- Lead event marketing, sales enablement tools, and interactive media development.
- Create UI assets and SaaS product application interfaces.
- Advise executive leadership on creative and marketing strategy.
- Select, direct, and manage freelance and vendor partners.
- Maintain comprehensive brand and marketing asset libraries.
March 2023 – February 2024
Senior Designer (Marketing)
ASCERA
Supported creative and marketing efforts across three brands, with focus on web presence, campaign design, and brand cohesion.
- Designed and maintained company websites and digital experiences.
- Produced interface assets and product-focused creative.
- Developed interactive graphics and sales tools.
- Advised teams on best practices for creative execution and messaging.
May 2021 – March 2023
Senior Designer
TrendyMinds, Inc.
Lead designer for the Humana account at Indiana’s largest marketing agency. Guided creative strategy and design for enterprise-level campaigns.
- Designed digital customer journeys, landing pages, and emails using Figma and Sketch.
- Produced animated social media campaigns using Adobe CC and Bannersnack.
- Advised Humana marketing stakeholders on design best practices and communication strategy.
May 2018 – February 2021
Creative Director (Marketing)
Vology
Directed the marketing team and led concept development, campaign strategy, and brand management.
- Designed and launched a new corporate website end-to-end.
- Oversaw marketing team operations, project workflow, and creative output.
- Managed customer events, webinars, and promotional initiatives.
- Led marketing automation programs (Salesforce & Pardot).
- Produced video content for internal and customer communications.
- Managed vendors, creative resources, and department budgets.
- Oversaw corporate social media presence and content strategy.
October 2017 – May 2018
Senior Creative
Experian / Clarity Services
Collaborated with product and marketing teams to build multi-channel campaigns supporting new and existing product lines.
- Concepted and executed digital and print creative.
- Supported content strategy for product launches.
- Delivered creative for social media, website assets, digital sales tools, and email campaigns.
- Applied new branding across all sales and marketing materials.
- Assisted with project management and creative organization.
October 2014 – October 2017
Art Director (Marketing)
Bankers Financial Corporation
Partnered with corporate marketing leadership to design and implement automated, multi-channel campaigns.
- Developed branding for new business launches (including full identity for Centricity).
- Directed photo shoots and contributed copywriting/editing.
- Delivered presentations to stakeholders and clients.
- Designed websites, social content, email campaigns, and print materials.
- Created and deployed Salesforce Marketing Cloud email campaigns.
- Authored and maintained brand guidelines for eight business units.
Software and Skills
- Expert in Adobe CC
- Proficient in Figma and Sketch
- Proficient in WordPress
- Proficient in Salesforce Marketing Cloud
- Proficient in Salesforce Pardot
- Proficient in Hubspot
- Proficient in Microsoft Office
- Experience in Salesforce CRM
- Experience in HTML and CSS
- (Proficient in Mac and PC environments)
Creative Direction
Marketing Strategy and Automation
Team and Vendor Management
Training and Education
2023
Udemy Leadership Training
Online Master Class
2003-2023
AIGA Design Camps
and Conferences
1997 Graduate
Bismarck State College
Graphic Design Program
hi2julieh@gmail.com
Phone
727-309-6479
Clearwater, FL
linkedin.com/in/hi2julieh/