Work Experience

FEBRUARY 2024 - Present

Creative Manager (Marketing)

SP6 | 112Cyber | ASCERA

Own corporate creative direction, brand guardianship, and design, build, and maintenance of company websites. Develop branding for the 3 business units, Design marketing campaigns, and communications from strategic initiatives.

  • Manage event marketing and sales tool creation
  • Design product application interfaces and assets
  • Work with leadership to develop creative and marketing strategies
  • Advise on best practice for creative / marketing projects
  • Develop interactive graphics and sales tools
  • Direct and manage freelance vendors
  • Manage brand and marketing resource library

March 2023 – February 2024

Senior Designer (Marketing)

SP6 | 112Cyber | ASCERA

Design and maintenance of company websites, Design marketing campaigns, and communications from strategic initiatives. Maintain branding standards for the organization’s three brands.

  • Design product application interfaces and assets
  • Develop interactive graphics and sales tools
  • Advise on best practice for creative / marketing projects

May 2021 – March 2023

Senior Designer

TrendyMinds, Inc.

Lead designer for the Humana account at the largest marketing agency in Indiana. Provide creative strategy guidance and design for multi-channel marketing campaigns and digital customer journeys.

  • Create landing pages and emails in Figma and Sketch
  • Design animated social media advertising using Adobe CC and Bannersnack
  • Advise Humana marketing team members on best practices and ideal communication techniques customized to goals

May 2018 – February 2021

Creative Director (Marketing)

Vology

Provide marketing team leadership, creative concept development, brand guardianship, and project management for marketing campaigns and communications including the complete design and build of Vology’s new website.

  • Management of marketing team and strategy
  • Customer event organization, management, and promotion
  • Webinar planning and promotion
  • Customer communication cadence and management
  • Marketing automation oversight (Salesforce & Pardot)
  • Development & maintenance of project management system
  • Filming, editing, and producing internal and customer-facing videos
  • Management of vendors and department resources
  • Oversight of social media presence

October 2017 – May 2018

Senior Creative

Experian / Clarity Services

Partner with Marketing Director, product and marketing teams on multi-channel marketing plans and campaign concept development.

  • Concept and design of digital and print creative projects
  • Assist with content and positioning strategy for new product launches and existing product lines.
  • Design for social media channels, website, digital sales pieces and promotional emails. Implement new branding throughout all sales materials.
  • Ensure brand adhesion and assist with project management and organization.

October 2014 – October 2017

Art Director (Marketing)

Bankers Financial Corporation

Collaborate with the Chief Marketing Officer and corporate marketing team to concept, design, and produce multi-channel automated marketing campaigns.

  • Create a complete identity and branding for a new company launch (Centricity).
  • Direct photo shoots, assist with copywriting, and edit creative content.
  • Present campaigns to clients and other staff.
  • Design UX friendly websites, social media marketing artwork, email campaigns,  and printed marketing pieces.
  • Create and send promotional emails using Salesforce Marketing Cloud.
  • Develop and maintain a corporate branding guide for eight business units.

Software and Skills

  • Expert in Adobe CC
  • Proficient in Figma and Sketch
  • Proficient in WordPress
  • Proficient in Salesforce Marketing Cloud
  • Proficient in Salesforce Pardot
  • Proficient in Hubspot
  • Proficient in Microsoft Office
  • Experience in Salesforce CRM
  • Experience in HTML and CSS
  • (Proficient in Mac and PC environments)
Creative Direction
Marketing Strategy and Automation
Team and Vendor Management

Training and Education

2023

Udemy Leadership Training
Online Master Class

2003-2023

AIGA Design Camps
and Conferences

1997 Graduate

Bismarck State College
Graphic Design Program

Email

hi2julieh@gmail.com

Phone

727-309-6479

Clearwater, FL

Linkedin

linkedin.com/in/hi2julieh/